![]() ![]() Navigating between your CRM and inbox can be cumbersome and difficult to manage. Benefits of a HubSpot Outlook Integration To understand how these two platforms work together, let’s explore the benefits and features of a HubSpot Outlook integration. In addition, performing a HubSpot Outlook integration directly to your inbox is simple and easy to use. Most importantly, when you integrate Outlook with HubSpot, you can perform all of your email marketing tasks from your inbox without navigating between two platforms. And with features like HubSpot Sequences and Workflows, marketers can employ automation and personalization to their advantage while using their native email inbox, such as Outlook. That’s why HubSpot remains the most popular marketing automation tool for all business needs. Similarly, HubSpot research found that email campaign managers ranked email segmentation (78%) and email automation (71%) as some of their most important email marketing tactics. ![]() According to this survey, email was only second to Facebook. According to a 2021 survey of small businesses, 64% of respondents said that email was one of their primary marketing strategies to reach customers.
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